An accomplished brand storyteller, creative repositioner and CD copywriter with extensive experience creating large-scale brand voice systems that are implemented globally in multiple languages.

I have expertise in branding from scratch as well as extending and revitalizing an existing brand. From articulating core values, writing positioning statements, defining and naming the target audience, writing the brand story, I am adept at creating a tone and voice that conveys the brand in a way that’s relatable and relevant.

Once created, I lead teams - or work solo - to execute that voice across marketing collateral, ad campaigns, brand launches, trade shows, social, digital, websites, SVP speeches and all sorts of communications with the press, the customers and the internal audience of associates.

I love what I do, and I’ve been told it comes through in the work.

If you’d like to learn more, feel free to email me! I’d love to hear from you.