THE MANY FACES OF OFF
Concepting and copy for a disease awareness campaign at the World Parkinson’s Conference. Oversized portrait-view screens featured people literally beckoning event-goers in to hear their evocative personal experiences with “Off states” and interactive kiosks allowed visitors to compete against each other in an educational quiz. I wrote the video interview questions, the kiosk quiz questions and copy and signage.
Video by Dreamwires