Brand Repositioning: IntegraMed Fertility
EXTENDING THE BIOLOGICAL CLOCK
Few customer journeys are as emotionally fraught as the IVF journey. The long-held dreams of having children, paired with the emotional roller-coaster of hormone treatments, creates a delicate and vulnerable customer who must be treated with care from the first touchpoint.
IntegraMed is largest fertility network in North America, comprising two out of three fertility clinics in the US. My team created the Tone and Voice for the brand, making highly technical content accessible and heartfelt. We applied the voice, writing full websites and blog posts for 10+ clinic locations
My Role: CD Copy/Copywriter
Deliverables (for 10 full websites)
Full websites
Blog articles
Patient Testimonials
Doctor Interviews
Tone and Voice Development